As a mobile operator, the mobile broadband network that you built has forever changed the way that your customers work, live, play, and learn, and has become part of the very fabric of their everyday lives. However, mobile operators today face a significant challenge. Data traffic continues to grow exponentially, and regular network modifications are required to keep customers happy. New devices and applications are also drastically changing the way the network behaves. Competition in the mobile market is fierce, as the typical subscriber has multiple options for mobile service. At the same time, revenues are increasingly under pressure. It is an age-old dilemma - how does one reduce cost and increase revenue?
To overcome these challenges, operators must build their core networks with three essential attributes: flexibility, intelligence, and scale. A flexible network is one that can adapt to frequently changing business models, with the ability to make in-network design modifications without huge capital expenditures. An intelligent network is one that recognizes the myriad of different user behavior patterns, and has the tools in place to allow operators to monetize these patterns quickly and transparently. Finally, a scalable network is one that can address the demands of today's mobile network requirements as well as those that will evolve in the future. Data traffic is not just increasing; it is becoming more complex, requiring a scalable and flexible solution across all performance parameters - throughput, transactions, bearers, and sessions.
